I always tell people when they're looking for a band photographer, to think about mood. Mood means more than "where can we take it? What should we wear? What kind of camera do you use?". All of things contribute to mood, but should be led by mood - not the other way around. Early in my career, mostly as a music photographer, I tried to create mood with what I was handed in terms of location, wardrobe, gear, etc. As I progressed, I learned that mood comes first. Everything else is in service to it.
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